About White Rabbit Motorcycles: Phoenix’s Passionate Motorcycle Shop

At White Rabbit Motorcycles, motorcycles aren’t just machines—they’re personal stories, daily freedom, and custom expressions of individuality. Based in Phoenix, Arizona, our mission is to provide reliable, high-quality service that reflects the needs of our diverse riding community. Whether you're here for routine service or an intricate custom build, you'll always be treated like part of the family.

Built by Riders, for Riders

Our roots are in the local motorcycle scene. We didn’t start as a corporate shop—we started as enthusiasts. From riding on the weekends to wrenching after hours, motorcycles have always been central to who we are. White Rabbit Motorcycles was founded to offer a better experience: one grounded in craftsmanship, honest pricing, and respect for the rider.

What Set Us Apart?

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A shop atmosphere that’s inclusive and welcoming

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A creative approach to custom builds

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A real understanding of what riders want

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Hands-on expertise that’s earned, not learned from a manual

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Meet the Crew Behind the Wrenches

Every technician at White Rabbit is hand-picked not only for skill, but for passion. Our mechanics are ASE-trained, experienced with multiple bike brands, and committed to treating your motorcycle as if it were their own. While certifications matter, we believe real expertise comes from the streets, the tracks, and years of hands-on learning.

We take pride in delivering:

  • Precision diagnostics
  • Clean, efficient repairs
  • Unique design touches for custom projects
  • Friendly service that’s never rushed

A Focus on Custom Craftsmanship

Phoenix is a city with style, and we love building bikes that reflect that. Our custom work ranges from subtle styling upgrades to full one-of-a-kind builds. We’ve designed everything from custom exhausts and modified frames to bespoke paint and lighting kits. If you can dream it, we can build it—with a blend of form and function that turns heads on every street.



We don’t just swap parts. We fabricate, fine-tune, and finesse every detail until it’s just right.

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A blue and black suzuki motorcycle is parked in a garage
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Why Riders Keep Coming Back

Real feedback from customers on Google tells the story best:

“The team at White Rabbit got my old Harley running smoother than ever. I won’t go anywhere else.”

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 — Derek L., Phoenix

“Down-to-earth shop with amazing attention to detail. They turned my vision into a fully functional ride.”

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 — Samira G., Glendale

Community-Driven Service

We’re more than just a service shop—we’re a hub for local riders. Whether you ride a sportbike, cruiser, cafe racer, or dual-sport, you’ll find a team that speaks your language. We support Phoenix’s rider culture by hosting events, supporting builds, and always being here when you need a trustworthy mechanic.

Word of mouth means everything to us—and our business continues to grow thanks to riders who recommend us to friends and fellow bikers.

Visit Us or Reach Out

Whether you’re dropping by to discuss a new project or bringing in your bike for a tune-up, we’re ready. Stop by our shop at 4020 Grand Ave #6 in Phoenix during our business hours, or give us a call at (602) 837‑8711. Let’s talk bikes, builds, and everything in between.